pHOTOGRAPHY
Editing, sound, and color grading that polish your brand's story.
Our post-production process includes seamless editing, licensed music, cinematic color correction, and formatted delivery for web, social, or broadcast. We take raw footage and turn it into content that engages and performs.
pOST-pRODUCTION
Professional photo and video production that captures attention.
We bring your vision to life with high-quality visuals—on location, in studio, or wherever the story takes us. From lighting and camera work to directing talent, we create dynamic, scroll-stopping content that connects.
pRODUCTION
Strategic planning that sets your project up for success.
We help you map out a clear creative direction—handling everything from brand discovery and storyboarding to scripting and shot lists. Our pre-production services ensure your photo or video content is aligned with your goals, audience, and message.
PRE-PRODUCTION
Impactful photography that tells your brand story in a single frame.
We capture images that showcase your products, people, and purpose—whether it’s for brand campaigns, lifestyle shoots, or content libraries. Our photography helps you stand out and convert more leads across platforms.
From strategic pre-production to scroll-stopping visuals, we handle every phase of the creative process so you don’t have to.
Our Only Goal? Amplify Your Brand's Visibility & Revenue.
Why Outdoor & Lifestyle Brands Trust Us With Their Story
We’re not just button-pushers—we’re story-first creators who partner with you from idea to execution. Here’s what sets us apart.
Brand-Aligned Adventure Content
We don’t just shoot content—we live the lifestyle. Our team thrives in rugged conditions, remote terrain, and natural light. That’s why we’re trusted by brands that need a creative partner who understands the outdoors and what it takes to document it well.
Strategy Meets Storytelling
Every brand has a story—but only the best ones are told with intention. We combine creative direction with smart production strategy to create content that not only looks beautiful but drives awareness, trust, and growth for your brand.
Created for Every Platform
From cinematic brand films to short-form content for Instagram, YouTube, and paid ads, our work is built for where your audience actually hangs out. You’ll walk away with visuals that are easy to use and hard to ignore.
Recent work
rivian
ferrari
Popdaddy
berger chevy
Worked within a team for Maltav Media
Edited By: Optimal Focus Producitons
testimonials
"I work for a fortune 500 company and James was able to provide a much better quality product for a quarter of the price. I work with many vendors and videographers across the country and I have not seen better quality anywhere. Highly recommended!"
- Adam
"We've been partnering with Optimal Focus Productions for the last couple years! Quality production with a true passion for the work being done. Would recommend video production with Optimal Focus!!"
- Emily
James was super easy to work with and his work is incredible! He is communicative and creative. Excited for what is to come!
- Meg
Visual Content That Performs Where It Matters
We don’t just create pretty visuals—we build photo and video content that delivers results across web, social, and digital platforms.
Businesses that use video in their marketing and brand see a 49% increase in growth in their revenue compared to brands who don't.
49%
Businesses using video marketing often see significantly higher conversion rates, with some studies indicating increases of up to 80% when including videos on landing pages
80%
Consumers say that they are 64% more likely to purchase a product/service online after watching a video about it
64%
Whether you're scaling an outdoor product line, building a community around your lifestyle brand, or launching something completely new, we create strategic photo and video content that helps you stand out in crowded digital spaces. Our team specializes in producing high-quality branded visuals that not only reflect your identity but drive real engagement. From outdoor adventure films to product photography and social media content, we deliver visual assets designed to grow your brand across every platform—web, social, email marketing, and paid advertising.
We work with outdoor companies, lifestyle brands, gear startups, wellness products, and creators who want content that looks good and performs. Whether you're looking for cinematic brand videos, short-form content for Instagram Reels or TikTok, or conversion-optimized photography for eCommerce, we tailor every deliverable to your unique goals.
Based in Colorado. Creating for Brands Everywhere.
Strategically located on Colorado’s Front Range in Broomfield, we partner with local and global brands to tell stories through bold visuals.
We're a photo and video production company based in Broomfield, Colorado, nestled right between Denver and Boulder on the beautiful Front Range. While we work closely with outdoor brands, lifestyle companies, and creatives across Colorado—including Fort Collins, Colorado Springs, Golden, and beyond—we also collaborate with clients across the U.S. and worldwide.
We start every project with a discovery phase focused on your brand’s goals, values, and visual identity. Whether you're an outdoor gear company, wellness brand, or lifestyle startup, we take time to understand your mission and audience. This ensures that every photo and video we create is aligned with your voice, story, and marketing strategy. From creative direction to moodboarding and shot planning, we build a production roadmap that keeps everything on track and on-brand.
Polish + Deliver
Capture + Create
Discover + Collaborate
Once we’ve nailed the vision, we move into production. Our team is fully equipped for both on-location shoots in rugged environments and studio-based content creation. We handle all aspects of video and photo production—from directing talent and managing gear to setting up cinematic lighting and capturing high-quality audio. We’ve worked with lifestyle and outdoor brands across Colorado and beyond, and we’re known for creating content that’s not just beautiful, but purposeful and engaging.
Polish + Deliver
Capture + Create
Discover + Collaborate
This is where your content comes to life. In post-production, we edit, color grade, mix sound, and format your visuals for the platforms where they’ll perform best. Whether you're launching a new product, building an evergreen content library, or running paid ad campaigns, we deliver optimized assets ready for web, social media, and digital marketing. You’ll walk away with professional-quality photo and video content that reflects your brand and drives results.
