🏔 Outdoor & adventure brands
🛒 Product-based businesses
👟 Lifestyle & wellness companies
🧢 Apparel & gear startups
🧠 Creative entrepreneurs & servicers
From outdoor startups and lifestyle labels to nationwide companies, we create photo and video content that fits your brand, your audience, and your goals. Our team is trusted by emerging businesses and Fortune 500 companies alike because we understand the power of visuals in the modern marketing landscape.
Every great brand story starts with intention. In the planning phase, we take time to understand your mission, your audience, and your visual goals. Whether you need a product video, lifestyle photography, or full campaign content, we’ll guide you through our discovery process to align creative ideas with real business outcomes.
We'll cover everything from shot lists and moodboards to timelines and locations—ensuring your video or photo shoot is built for efficiency and impact. This strategic foundation is why so many outdoor, lifestyle, and commercial brands trust us to bring their vision to life.
Once your vision is mapped out, we move into production—where creativity meets execution. We’re fully equipped for both studio work and on-location shoots, whether you’re capturing content in Colorado’s Front Range or across the country. Our team handles directing, lighting, camera work, drone footage (if needed), and talent coordination to ensure every shot reflects your brand’s story.
We’re known for being adventure-ready, detail-oriented, and great to work with—whether we’re on a mountaintop, in your workspace, or filming lifestyle content outdoors. Our experience filming for outdoor brands, startups, and even a Fortune 500 company means we’re equipped for shoots of all sizes and scopes.
This is where your content truly comes to life. In post-production, we handle everything from professional editing and cinematic color grading to sound mixing, audio cleanup, and delivery in multiple formats. You’ll receive ready-to-use content that’s optimized for wherever you plan to use it—whether that’s social media, digital ads, your website, or a full-scale marketing campaign.
We offer fast turnarounds, open communication, and high attention to detail in every project. By the time your content is delivered, it’s not just beautiful—it’s purposeful, on-brand, and ready to perform.
"I work for a fortune 500 company and James was able to provide a much better quality product for a quarter of the price. I work with many vendors and videographers across the country and I have not seen better quality anywhere. Highly recommended!"
- Adam
"We've been partnering with Optimal Focus Productions for the last couple years! Quality production with a true passion for the work being done. Would recommend video production with Optimal Focus!!"
- Emily
James was super easy to work with and his work is incredible! He is communicative and creative. Excited for what is to come!
- Meg
Based in Broomfield, Colorado, Optimal Focus Productions is a photo and video production company serving the Front Range and brands across the U.S. We specialize in commercial photography, branded content, and cinematic video for lifestyle, outdoor, and adventure-driven businesses. From startup product launches to nationwide marketing campaigns, we help brands grow through high-quality, purpose-driven visual storytelling.