comba
Bringing Colorado’s mountain bike community together through storytelling and stewardship.
Brand Campaign Film Case Study
The Challenge
COMBA plays a critical role in Colorado’s mountain bike ecosystem building, maintaining, and advocating for trails across the Front Range.
While riders experience fully maintained, well-cared-for trails, they rarely see the coordination, stewardship, and volunteer effort required to keep them rideable.
To increase awareness and inspire deeper support, the organization needed more than information, it needed a strategic brand film that delivered energy, clarity, and emotional momentum.
Essential impact, limited public visibility
Strong community, under-told story
Opportunity to inspire greater rider support
The Strategy
How We Turned Stewardship Into Momentum
This wasn’t a documentary, it needed to feel alive. Community-driven. Energizing.
Instead of focusing only on trail work, we centered the story around riders, highlighting the connection between experience and stewardship.
The focus was simple:
By blending riding footage with volunteer action and organizational messaging, the film reframed COMBA from a trail maintenance group into an essential community backbone.
Inspire support through shared identity
Connect trail experience to behind-the-scenes work
Highlight real community involvement
Community In Action
The people behind the ride
Trail Stewardship
Sustainable trail building and care
Rider-Driven Impact
Passion into long-term support
The Execution
Turning Advocacy Into a Strategic Brand Film
We structured the film around momentum, fast trail sequences, authentic volunteer moments, and messaging grounded in real riders.
Instead of corporate narration, the tone stayed community-focused and optimistic.
Wide trail shots reinforced scale. Close volunteer moments added humanity. Subtle pacing shifts balanced hype with purpose. The goal wasn’t just awareness, it was pride.
Execution Highlights:
Clear organizational messaging
High-energy trail sequences
Real volunteers and riders
Colorado Riding Culture
Trail Building Effort
Volunteer Momentum
The outcome
COMBA now has a dynamic brand film that directly connects riders to the organization’s mission and impact.
The film serves as a strategic tool for awareness, fundraising, and community engagement, translating trail enjoyment into long-term support.
The film now serves as: